Roku Ultra vs Amazon Fire TV Cube

Winner Roku Ultra has the higher overall owner score (4.3) in our data.

Roku UltraAmazon Fire TV Cube
Overall4.33.6
Owner sentiment4.33.5
Recommendations3.52.2
Value5.04.9
Owner comments509
Price snapshot$116.86 (price as of 2026-11-07)$134.98 (price as of 2026-11-07)

Where owner praise diverges

Owners praise the Roku Ultra more for remote, ads, and the Amazon Fire TV Cube more for nothing distinct.

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Roku Ultra review · Amazon Fire TV Cube review